About Alicia Friedmann
Our mission is to make your home yours.
We do so by getting to know you, the client, what you want in a home and what you need in a home, and get you into that home by balancing its form and function around you.
Alicia Friedmann Interior Design, LLC
At Alicia Friedmann Interior Design, LLC (AFID), we have developed a tool that differentiates us from every other design firm. We call this tool the Alicia Friedmann Introspective Design Study (AFIDS). Usually interior designers work by trial and error, pulling together design scheme after design scheme and seeking your approval via trial and error. Our process is different. We know your time is valuable. We administer the AFIDS near the beginning of our relationship with you. The process and its results eliminate the need for trial and error. We get to the true core of your tastes and determine what design for your home will best suit you. By means of this process, we are confident the end results will stand the test of time.
Alicia grew up in Long Beach, CA. After graduating from the Honors Program at Long Beach Polytechnical HS, she decided to attend UCSD and study Psychology. She graduated from UCSD and after a year of using her Psychology degree she knew this was not her calling. After testing a few other fields, Alicia found Interior Design while working in Washington D.C. She quickly enrolled in UCLA Extension and studied Interior Design.
Alicia started her Interior Design life in 1999. Working for a successful designer in Santa Monica. She enjoyed helping clients improve their houses and was really good at it, so she decided to go out on her own. She started Alicia Friedmann Interior Design. After servicing hundreds of happy clients, she still finds Interior Design as her passion because there is always something new to learn and it is always evolving.
AFID is a proud three time participant in the Pasadena Showcase House for the Arts (2012, 2014 & 2017). AFID was also featured on HGTV’s House Hunters Renovation (Season 8, Episode 12), Reno Dreams Down the Drain.